Brand Manager

Are you inspired by creativity, innovation, and a thirst for excellence? Are you excited about understanding consumers and bringing creative ideas to life? At Carlsberg Italy, we’re on the lookout for a new Brand Manager ready to support brand growth with energy and vision. If you thrive in a great, collaborative, and informal environment where fresh ideas are celebrated, and yes—if you're a beer enthusiast—this could be the perfect opportunity for you! Read on, because you just might be the one we’re looking for!

What you will do (key responsibilities)

You will be supporting the Senior Brand Manager responsible for our Local Brand Birrificio Angelo Poretti to ensure its profitable development.

• Supporting the Brand strategy, Equity and P&L development
• Develop and implement solid brand plans (ATL, BTL activities) to support profitable growth for the company, and cooperate with Trade Marketing team to ensure execution in sales channels
• Develop and implement brand communication & activation programs, promotions, sponsorships with relevant agencies & partners;
• Support innovation initiatives for the brand, implement packaging development process with involved functions;
• Supporting the brand planning process, linked to the overall business planning working closely with sales, finance, supply chain & HQ, preparation of Regional meetings;
• Responsible for analysis on sell in/out/consumer data & financial information using Circana-IRI/Nielsen to monitor brand performance and extrapolate actionable insights for future development;
• Support the Brand Manager in the daily budgeting activities

What we are looking for

• You are constantly looking for new opportunities, open and curious towards innovation and, at the same time, you have a solid analytical background that allows you to be consistent in decision-making processes and to follow, improve or create processes and workflows with good project management skills.
• You have good interpersonal skills that support you work in a team and communicate effectively at different organizational levels, implementing active listening, oriented towards achieving the overall result.
• Taste and knowledge of the beer product are a benefit.
• You have an MSc in Marketing Management or similar qualification.
• Experience in a similar role: 3/4 years.
• Fluent in English and Italian
• Preferably EU citizen

What you can expect

• You will be part of a motivated team, fully focused on achieving results.
• You will be exposed to learning opportunities, formal and on the job, with the support of Managers and colleagues.
• We offer an informal work culture with enthusiastic colleagues.
• We are proud to work for a company with an innovative sustainability strategy - you will join the Together Towards Zero and Beyond journey!
• We work as a team locally and globally, we align ourselves to ensure full transparency of what we do, we take responsibility for our deliverables, we act at high speed and we prioritize.

Type of contract: local contract – permanent.

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