Amazon Paid Media Manager - Italy

About Health & Happiness Group

Health & Happiness (H&H) Group is a publicly traded company, with established market positions in more than 15 countries in Asia-Pacific, Europe, North America and Oceania with over 3,000 team members working across the globe. Our vision is focused on premium nutrition and lifetime wellness. We have 3 business segments – Baby, Adult and Pet Nutrition and Care – supporting whole-family health and happiness across 8 international brands.

As we grow, our people and our culture are essential to our success. We are recognised as a 'Great Place to Work' and have over 3,400 employees working globally, both in-office and remotely to support the company's rapid growth. We are looking for more brilliant people who can turn complex problems into simple solutions.

Your role within the team:

• We are seeking a skilled and experienced Amazon Paid Media Manager to join our team.
• The ideal candidate will have a minimum of 4 years of proven experience in managing and optimizing Amazon Paid Media campaigns.
• As an Amazon Paid Media Manager, you will play a crucial role in driving the success of our e-commerce business by strategically managing and optimizing our Amazon advertising efforts.

Key Responsibilities:

• Media Ownership: Build, manage, and optimise all Amazon Ads (Sponsored Products, Brands, Display, and DSP) to achieve ROAS, ACoS, and revenue targets.
• Seller Central Management: Maintain and optimise campaigns, listings, and product data directly within Seller Central,ensuring everything from budgets to bids to catalogue data is accurate and optimised
• Strategic Execution: Work with the Amazon EU Lead to design and deliver a cohesive media plan that supports both short-term sales goals and long-term brand growth.
• Search & Conversion Optimisation: Leverage keyword analysis, category insights, and competitive data to improve ranking and conversion.
• Creative Collaboration: Partner with the brand and content teams to test and optimise assets in paid media campaigns.
• Performance Analysis: Build weekly and monthly media performance dashboards, delivering actionable insights and recommendations.
• Experience managing Amazon 3P accounts through Seller Central.
• Deep experience in Amazon Advertising, including campaign setup, optimisation, and reporting.
• Strong analytical skills with comfort using Helium10, Pacvue, JungleScout, or similar tools.
• Experience scaling revenue in consumer brands (ideally supplements, beauty, or pet care).

Campaign Strategy and Planning:

• Develop and execute effective Amazon PPC strategies aligned with overall business objectives.
• Conduct thorough keyword research and analysis to identify relevant and high-performing keywords.
• Create and manage comprehensive PPC campaigns, ad groups, and keywords to maximize ROI.

Budget Management:

• Set, monitor, and optimize advertising budgets to ensure efficient allocation of resources.
• Implement bidding strategies to achieve target ACoS (Advertising Cost of Sales) and other key performance indicators.

Ad Creative and Copywriting:

• Collaborate with the creative team to develop compelling ad creatives that resonate with the target audience.
• Write persuasive and engaging ad copy to increase click-through rates and conversions.

Performance Analysis and Reporting:

• Regularly analyze campaign performance metrics and key performance indicators.
• Provide insightful reports and actionable recommendations to enhance campaign performance.
• Utilize analytics tools to track and measure the success of campaigns.

Competitor Analysis:

• Stay informed about industry trends and competitive landscape.
• Conduct competitor analysis to identify opportunities and areas for improvement.

Continuous Optimization:

• Implement A/B testing strategies for ad creatives, targeting, and bidding.
• Stay abreast of Amazon algorithm changes and update strategies accordingly.

Desired Skills and Experience:

To make sure we are setting new starters up for success, we ask that you meet a few criteria relevant to the role to be considered for this opportunity:

• Minimum of 3-4 years of hands-on experience in managing Amazon PPC campaigns.
• DSP experience would be a big plus too.
• Proven track record of improving ACoS, conversion rates, and overall campaign performance.
• In-depth knowledge of Amazon Advertising platform and best practices.
• Strong analytical skills with proficiency in data interpretation and reporting.
• Excellent communication and collaboration skills.
• Familiarity with e-commerce and understanding of consumer behaviour on online marketplaces.
• Creative thinker with a passion for pets and wellness.
• Excellent problem-solving and decision-making skills – seeks to solve problems and bring recommendations rather than just reporting on issues or challenges.
• Results-oriented self-starter that takes initiative without being asked and has a proven track record of excellent results in a fast-growth environment.
• Highly organized and disciplined with strong attention to detail.
• Collaborative - proven collaborative leadership style and a team player.
• Strong written, verbal and listening communication skills
• Excelling at operating in a fast paced & entrepreneurial environment.
• Ability to work in a cross-functional matrix environment.
• Languages: Native / bi-lingual Italian speaker fluency in English is a must
• Internationally minded
• Solid experience of in-market brand/ product marketing/digital across all elements of the marketing mix
• Demonstrated ability to think strategically and develop local brand strategy and plans
• Experience in communication development and media planning across multiple channels
• Excellent understanding of cross functional working to deliver products to market
• Industry: Health care/Pharma.
• Contract: Full-time, long-term.
• Starting date: ASAP
• H&H Group Headquarters in Italy: Viale Sarca 235, Milan
• Hybrid way of working (Smart Working)

As an equal opportunity employer, H&H Group believes in the benefits of a diverse and inclusive workplace and aims to reflect the varied cultures within which we exist. We are committed to providing a working environment that is free from discrimination and harassment. All applicants will be considered, and our hiring decisions will be based on business needs, position requirements, and the qualifications and experience of individuals. If you require support or assistance during the application process, please notify us at the time of application and we will be sure to enable reasonable adjustments where suitable.