Principle Regional Product Marketing Manager (f/m/d)
The Regional Product Marketing (RPM)is responsible for the go-to-market strategy, execution and growth(the "how") within a specific territory, lifecycle management, and commercial success of MCU/MPU/Connectivity portfolio. Translate complex technical specifications (like DMIPS, Flash memory, Wireless performance and peripheral sets, application requirements) into value propositions that resonate with customers.
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Kind of "General Manager" of that region. adapting the global strategy and pivot it to fit local market dynamics, ensuring that the EP & C portfolio meets revenue and design-win targets in the specific geographythrough a deepcustomer-centric approach. Collaborate withSales and other stakeholdersto identify high-value "white space" and partner withDistribution and Design Housesto build a robust support ecosystem. Ultimately, acting as the "Voice of the Region" ensuring that local requirements and competitive shifts directly influence the future products’ roadmap.
We are looking for an experiencedRegionalProductMarketing professionalinEMEAto join ourour Embedded Processing team.Workingclosely with the RenesasRegionalSalesManagement,Embedded ProcessingProduct Lines,Solutions Marketingand Regional ChannelSales Management.This role requires ahighlyseasoned Business Development, Marketingor Salesleaderwith strongand provenbusiness and technical acumen, Customer and Industry know how is a must. You will succeed if you are the type of person that understands how to work with salesand customersat all levels as well as other internal business stakeholders. The ability to build, develop and maintaincustomer,business and stakeholder relationships within a very dynamic environment is key. The successful candidate must have a goals-based mind-set,being able to make informed decisions based on revenue and growth targets.
Key Internal Stakeholders in this role are - GlobalProduct Marketing& CommercialMarketing forEmbedded Processing,Embedded ProcessingDivision Leadership, Sales Executive and Regional Leadership, Other Product Lines Regional Business Development.
Responsibilities
Responsible for all RegionalProductMarketingactivities in the Region including Demand Creation, Funnel Conversion, Go To Market and New Product Introductions.
Fostera collaborative and open mindsetwith peers and stakeholders,ensurea sense of urgency and drive to understand where to win fast and lose faster.
Account Profile: Working with sales (Customer Roadmap, Competition landscape, SKU map, SAM, key target opportunities/sockets, SWOT, customer org)
Engagement strategy and customer relationship
Roadmap impact and alignment
Account strategyand action planwithlong term tracking
Demand Creation & Design-Wins
Targeting:Identify the high potential customer
Promotion:Execute regional seminars, tech days, partner scouting, enablement and trade shows.
Funnel Management:Track the "Design-In" to "Design-Win" pipeline to ensure future revenue is secure.
Opportunity:Uncover opportunity and support to close and win
Distribution Management:Work with distributor to support Key account and “long tail” customers.
Customers:Establish deep relationships with key customers and align on product roadmap and D-in/win support
Price Positioning:Adjust local pricing to stay competitive against local players or customer share, in synch with company ambition.
Go-To-Market (GTM)
Sales Enablement:In collaboration with FAE/AE Train sales teams and Partners on new products, fighting guide and tech trend to leverage.
Ecosystem Development/nurturing:Ensure the MCU/MPU/CONNECTIVITY has the right "extras" by training the partners, “preparing” evaluation boards, IDE support, and software libraries.
Local 3rd party: Strong local engagement and partner identification.
Market Analysis through Customer lens:Identify emerging trends in IoT, Industrial Automation, Consumer Electronics,...
Competitive Intelligence:Keep tabs on competitors to ensure pricing and performance remain superior.
Voice of the Region (VOR)
Feedback Loop:Collect specific regional requirements. It’s your job to convince the global team to put it on the roadmap.
Competitor Scouting:Monitor what competitors are doing locally
Bachelor’s degree in electrical engineering, Computer Engineering, or related technical fields. Master’s degree or MBA is a plus.
15+ years of experience in semiconductor, embedded systems, or related industries.
10+ years in product marketing or product line management.
Experience in P&L management, Strategic Marketing, Technical Marketing, Business development, Applications, Supply chain management, Cost management, or related roles.
Understanding of microcontroller or microprocessor or connectivity applications in consumer, industrial, automotive and data center or communications infrastructure applications and systems.
Understanding of:
Connectivity Technology (WiFi, Bluetooth, NFC)
Embedded software ecosystems
Semiconductor cost structures, wafer economics, and supply chain dynamics
Renesas is an embedded semiconductor solution provider driven by its Purpose, To Make Our Lives Easier. With a global team of over 21,000 engineers and problem solvers in more than 30 countries, we offer the opportunity to work on world‑leading technology for Automotive, Industrial, Infrastructure, and IoT, shaping a safer, healthier, greener, and smarter future.
At Renesas, TAGIE is our culture, grounded in being Transparent, Agile, Global, Innovative, and Entrepreneurial. It shapes how we work, grow and deliver on our purpose together. This collaborative spirit and mindset drive our semiconductor technology to transform industries and impact millions of lives.
We believe in rewarding our employees with a competitive benefits package alongside their salary. xysqume More information will be provided during the hiring process.
Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement .
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Principle Regional Product Marketing Manager (f/m/d) • Milano, Italy
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