Marketing Manager – Brand & Market Activation

Marketing Manager – Brand & Market Activation WeHunt Lombardy, ItalyCompany Overview

Our client is a well-established Italian company specializing in the design and production of premium motorcycle helmets, with a strong presence across major international markets. For more than fifty years, the company has developed highly technical solutions, combining engineering expertise with a deep understanding of riders' needs and the motorcycle community.

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As part of a new phase of growth, the company is strengthening its marketing function to further consolidate brand positioning, develop new market opportunities, and create an increasingly effective connection between products, distribution channels, and the end-customer experience.

Position Overview

The Marketing Manager will be responsible for translating brand strategy, product priorities, and commercial objectives into impactful marketing initiatives.

Reporting to the Head of Creation & Marketing, the successful candidate will lead the execution of campaigns, product launches, and brand activation activities, ensuring alignment between strategy and execution, while coordinating efforts across Marketing, Product Management, Sales, Headquarters, E-commerce, and external partners.

The role also includes the management of a team of three professionals: two dedicated to Social Media and one focused on Marketing Operations & Internal Communications.

Key Responsibilities

• Develop and execute integrated marketing plans based on brand, product, and business strategies defined in collaboration with the Head of Creation & Marketing.
• Drive the implementation of the annual marketing calendar through campaigns, product launches, and market activation initiatives.
• Lead market intelligence activities by analyzing industry trends, consumer insights, market dynamics, and the competitive landscape to support strategic decision-making.
• Conduct benchmarking activities and strategic evaluations, including SWOT analyses, to identify strengths, areas for improvement, opportunities, and potential risks.
• Ensure a consistent brand experience across all consumer, retail, digital, event, and partnership touchpoints.

Project Governance, Product Launch & Go-to-Market

• Manage marketing project governance by defining scope, deliverables, responsibilities, and timelines.
• Coordinate the operational planning and execution of product launches, ensuring an effective go-to-market process.
• Monitor project progress, operational challenges, and potential risks, proactively addressing issues to ensure milestone achievement.
• Brand Activation & Campaign Management
• Translate brand strategy and creative direction into integrated campaigns and market activation programs.
• Coordinate campaign rollout across multiple touchpoints, including consumers, dealers, media, events, and partnerships.
• Ensure consistency between creative outputs, brand positioning, and commercial and operational requirements.
• Collaborate closely with the Sales function to understand market needs, commercial priorities, and distribution network requirements.
• Develop tools, assets, and supporting materials to enable Sales teams and retail partners to effectively promote products and strengthen brand value.
• Team, Cross-functional & Partner Management
• Lead and develop a Marketing team of three professionals: two focused on Social Media and digital content, and one dedicated to Marketing Operations & Internal Communications.
• Ensure effective cross-functional collaboration across Marketing, Product Management, Sales, Headquarters, E-commerce, and local markets.
• Monitor marketing investments and project budgets in collaboration with the relevant internal stakeholders.

Performance & Continuous Improvement

• Analyze performance and business results through reporting tools and data-driven methodologies.
• Identify opportunities to improve marketing processes, tools, and operating practices.
• Contribute to the development of a structured, proactive, and results-oriented Marketing organization.

Candidate Profile

• Minimum 5-6 years of experience in Marketing Manager, Brand Manager, Product Marketing Manager, or similar roles, preferably within structured and international organizations.
• Proven experience in managing integrated marketing plans, multi-channel campaigns, brand activation initiatives, and product launches, with the ability to translate brand strategies and commercial objectives into tangible business actions.
• Demonstrated success in managing complex projects involving multiple functions, markets, agencies, and external partners, supported by strong project management and stakeholder management skills.
• Ability to combine strategic thinking, analytical capabilities, and a strong execution focus, leveraging data, market insights, and commercial information to drive informed decision-making.
• Structured and proactive approach, with strong autonomy and the ability to manage dynamic environments with multiple priorities while anticipating challenges and identifying practical solutions.
• Prior experience within the motorcycle, automotive, sports, premium consumer goods, or lifestyle sectors will be considered a strong advantage. xysqume
• Excellent command of the English language.

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