Digital Communication & Graphic Designer

TP-Link Italia S.r.l. – Milan Area

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TP-Link is a global leader in networking and smart home solutions, committed to delivering reliable, high-quality products that connect people and businesses worldwide. TP-Link Italia is growing its local marketing team and is looking for a talented and motivated

Digital Communication & Graphic Designer

to support our brand visibility and digital growth in the Italian market.

Position Overview
We are seeking a senior

Digital Communication & Graphic Designer

with a strong combination of marketing, digital advertising, graphic design and e-commerce expertise.
The ideal candidate is passionate about technology, highly creative, and data-driven, with the ability to independently manage integrated marketing projects from concept through execution. They will also be responsible for coordinating and guiding junior graphic design resources, ensuring the timely delivery of high-quality creative assets. This role requires a balance of strategic thinking and hands-on execution across multiple marketing disciplines.

Key Responsibilities
Graphic Design & Creative Production
Design high-quality digital and print marketing materials, including: catalogues, advertisements, social media creatives, newsletters, web banners, point-of-sale materials
Create visually engaging content in line with TP-Link brand guidelines.
Photo and video production and editing
Digital Marketing & Paid Advertising
Plan, launch and optimize paid advertising campaigns across: Meta Ads (Facebook & Instagram), Google Ads and LinkedIn Ads
Monitor campaign performance and optimize key metrics including ROAS, CPA and conversion rate.
Perform audience segmentation, A/B testing and campaign optimization.
Collaborate on SEO, content marketing and email marketing initiatives.
E-commerce Marketing
Support marketing activities for TP-Link's e-commerce channels and online retail partners.
Create digital assets optimized for e-commerce platforms.
Support product launches and promotional calendars.
Analytics & Reporting
Track and analyze campaign performance using Google Analytics 4, Looker Studio and Meta Business Suite.
Prepare regular performance reports and provide data-driven recommendations.
Monitor key marketing KPIs and identify opportunities for continuous improvement.
Requirements
Experience
Bachelor's degree in Marketing, Communication, Business or a related field.
Minimum 5 years of experience in Marketing, Digital Marketing or Communications.
Experience managing integrated marketing campaigns.
Experience working in the technology or consumer electronics industry is considered a plus.
Technical Skills
Advanced proficiency in:
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
After Effect
Strong knowledge of graphic design principles, typography and layout.
Experience preparing artwork for both digital and print production.
Solid experience with:
Meta Ads Manager
Google Ads
Google Analytics 4
Looker Studio
Knowledge of e-commerce marketing and digital customer acquisition.
Familiarity with Microsoft Office.
Nice to Have
Shopify or other e-commerce platforms
Marketing automation platforms
AI-powered creative tools (Adobe Firefly, ChatGPT, Midjourney or similar)
Personal Skills
Strong creativity combined with analytical thinking.
Excellent communication and interpersonal skills.
Strong organizational and project management abilities.
Ability to manage multiple projects and meet deadlines.
Proactive, hands-on and solution-oriented mindset.
High attention to detail.
Team player with the ability to work independently.
Fluent in both Italian and English.
What We Offer
Opportunity to work for a leading global technology company.
Dynamic, international and collaborative working environment.
Exposure to innovative consumer and enterprise technologies.
Competitive salary and benefits package.

TP-LINK is always on the lookout for energetic individuals, who are enthusiastic about their work and willing to learn. We are a global company that values diversity and thrives on entrepreneurial values. Since the inaugural of the IT office (TP-Link Italy S.R.L.), the company has established remarkable growth and has been keen at sharing back with its employees. xlwpduy TP-LINK offers a great working environment, competitive salary and company bonus.