Area Sales Manager - Mexico and South America

Area Sales Manager – Mexico & South America

Location: Mexico City, Mexico

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Area Sales Manager – Mexico & South America

Location: Mexico City, Mexico

Brands: Damiani & Baume & Mercier

Scope: Mexico + selected accounts in South America

Function: Sales / Wholesale / Business Development

Reporting to: Regional Commercial Manager – Damiani Group

Position Overview

The Area Sales Manager will be responsible for the commercial development of Damiani and Baume & Mercier, with a primary focus on the Wholesale business in Mexico and selected accounts in South America. Based in Mexico City, the Area Manager will act as the commercial interface between the brands and their wholesale partners, developing existing accounts, and ensuring the successful execution of the Group’s commercial strategy. The position reports directly to the Regional Commercial Manager – Damiani Group and will work closely with the commercial, trade marketing, supply chain and customer service teams of both brands.

Key Responsibilities:Wholesale & Key Account Management – Mexico

• Develop and execute the wholesale strategy for both brands.
• Manage and develop existing wholesale partners and key accounts.
• Establish strong relationships commercial directors and purchasing teams.
• Define and achieve annual sales and sell-out objectives by account and brand.
• Identify and develop new strategic accounts and distribution opportunities.
• Develop visibility and trade marketing initiatives within approved guidelines.
• Conduct regular business reviews and action plans to improve sales, sell-out and profitability.
• Ensure the quality and consistency of the distribution network in line with each brand’s positioning.

South America

• Manage a selected portfolio of strategic wholesale accounts in South America.
• Develop existing relationships and identify opportunities for new business.
• Monitor sales, sell-out, stock, visual merchandising, trade marketing activities and overall account performance.
• Travel regularly to priority markets according to business needs.

Sales, Stock & Business Development

• Deliver agreed sales, sell-out and profitability targets.
• Monitor sales performance, stock levels, product mix and inventory rotation.
• Work with Supply Chain and Customer Service to optimize product availability and replenishment.
• Identify market trends, competitors and new business opportunities.
• Prepare sales forecasts, budgets and regular commercial reports.
• Provide the Regional Commercial Manager with accurate market intelligence and recommendations.

Brand & Market Development

• Ensure the correct positioning and representation of Damiani and Baume & Mercier within the wholesale network.
• Coordinate with Marketing, PR and Visual Merchandising teams on local activations, launches and events.
• Support product and brand training for wholesale partners and their sales teams.
• Ensure compliance with brand, pricing, merchandising and visual standards.

Reporting & Collaboration

The Area Manager will report directly to the Regional Commercial Manager – Damiani Group, who will define the overall commercial strategy, objectives and priorities. The Area Manager will have a high level of autonomy in the day-to-day management of the territory while remaining accountable for commercial performance, business development, forecasting and execution.

Key interfaces include:

• Regional Commercial Manager – Damiani Group
• Headquarters in Switzerland and Italy: Marketing & Communication, Visual Merchandising, Supply Chain & Logistics, Customer Service / After-Sales, Finance and Legal departments.

Candidate Profile

• 4+ years of experience in luxury, preferably jewellery and/or watchmaking.
• Track record in Wholesale and Key Account Management.
• Experience with luxury brands or retailers and/or distributors.
• Proven ability to develop new business and achieve commercial targets.
• Strong relationship-management and communication skills.
• Entrepreneurial, autonomous and highly commercially driven. xysqume
• Willingness to travel extensively throughout Mexico and selected South American markets.

Languages

• Spanish: Native / Fluent
• English: Fluent – essential
• French and/or Italian: Advantage

Key Performance Indicators

• Wholesale sales and sell-out growth
• Achievement of annual sales targets
• Development of existing key accounts
• Acquisition of new strategic accounts
• Stock rotation and inventory health
• Distribution quality and productivity
• Brand visibility and execution
• Development of selected South American accounts
• Forecast accuracy and quality of commercial reporting

Scope

Primary: Mexico Wholesale

Secondary: Selected accounts in South America

Brands: Damiani & Baume & Mercier

Reporting: Regional Commercial Manager – Damiani Group

The successful candidate will play a key role in accelerating the wholesale development of both Damiani and Baume & Mercier in Mexico, while contributing to selected strategic opportunities across South America

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