CRM & Sales Operations Analyst

Join Imperial Brands – a truly inclusive and innovative global FMCG business, powered by 25,000 colleagues across the world.

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We’re looking for a CRM & Sales Operations Analyst to join our team in Rome, playing a key role in supporting our Sales Force through high-quality data, insightful reporting, and effective CRM management. This is a fantastic opportunity to work at the heart of our commercial operations, ensuring our CRM platform delivers accurate, reliable insights that drive performance and inform decision-making.

If you’re passionate about data, enjoy working closely with stakeholders, and thrive in a role where you can combine analytical thinking with hands‑on system management, we’d love to hear from you.

Principle Accountabilities

• Manage, maintain and enhance Salesforce CRM and BI systems, collaborating with offshore technical teams
• Ensure data integrity through effective data mining, maintaining accuracy and consistency across systems
• Lead UAT testing, support release cycles and drive continuous system improvements
• Configure Salesforce, including data mapping, workflow design and sales process optimisation
• Produce and maintain user documentation, training materials and provide ongoing user support
• Develop and deliver reports, dashboards and KPI analysis, including ad hoc performance insights for Trade & Sales initiatives

Skills and Experience Required

• Demonstrated experience in Business Intelligence and CRM administration, with a strong understanding of data-driven performance management
• Advanced proficiency in Microsoft Office, particularly Excel and Access, including the development of VBA and macros to automate processes
• Working knowledge of Salesforce CRM to support sales force management and reporting
• Solid understanding of CRM and BI system architecture, with the ability to optimise data structures and workflows
• Strong analytical mindset with a passion for numbers, performance tracking, and problem‑solving
• Excellent communication and interpersonal skills, with the ability to work proactively and effectively within cross‑functional teams in a multinational environment

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award‑winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference. xysqume

As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.

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