Sales Coordinator - K-Beauty brands - Rome, Italy

AMOREPACIFIC Group is a leading Korean beauty company that operates over 30 brands in beauty, personal care, and healthcare. The company was founded in 1945 and is headquartered in Seoul, Korea.

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AMOREPACIFIC walked the path of beauty one step at a time to achieve its mission of We make A MORE beautiful world. Every member of the company has faith and pride that what they do is contributing to building a better world.

Our dream and our mission We make A MORE beautiful world and our belief that the world will become more beautiful when our unique beauty shines and brightens - this is the reason we are on this journey. We are committed to our five principles to realize this dream

• 
  
• Customer First
  
• Be the 1st and the Best
  
• Collaborate with an Open Mind
  
• Respect Differences
  
• Act with Integrity
  

JOB TITLE: Sales Coordinator - Korean Beauty Brands

Amorepacific is looking for a Sales Coordinator, based in Rome, Italy. This is a field-based sales and beauty education role focused on managing and growing the performance of a group of retail stores within a specific region. The Sales Coordinator acts as the main brand representative in stores, combining sales, customer beauty consultation, staff training, merchandising, and store relationship management.

KEY RESPONSIBILITIES

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• Visit assigned stores and support sales targets.
  
• Act as a Beauty Adviser/Brand Representative, providing product consultations and demonstrations.
  
• Drive sales through customer engagement, product knowledge, and cross-selling.
  

2. Store Management & Retail Execution

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• Ensure products, testers, and promotional materials are well-stocked and displayed according to brand standards.
  
• Support the execution of product launches and promotions.
  
• Monitor stock levels, competitors, pricing, and market activities.
  
• Build strong relationships with store managers and retail staff.
  

3. Staff Training & Coaching

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• Train and coach Beauty Advisers and retail staff on products, routines, and selling techniques.
  
• Support onboarding and new product launches.
  
• Identify knowledge gaps and provide ongoing coaching to improve sales performance.
  
• Track store performance and identify growth opportunities.
  
• Report on sales, stock, store visits, training activities, customer feedback, and competitors.
  
• Provide recommendations to improve sales and brand visibility.
  

5. Brand Representation & Events

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• Represent Korean beauty brands professionally and maintain brand standards.
  
• Lead product launches, in-store events, podium animations, and product demonstrations.
  
• Engage customers directly and support the successful execution of promotional campaigns.
  
• Build positive relationships with retail partners and consumers.
  

Hybrid role with a mix of field, store, and administrative responsibilities.

Frequent travel within the assigned territory required.

QUALIFICATIONS & EXPERIENCE

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• Experience in beauty, skincare, cosmetics, retail, or sales.
  
• Strong knowledge and passion for beauty, ideally K-beauty.
  
• Experience in retail sales, beauty consulting, training, or field support.
  
• Strong sales, customer service, coaching, and communication skills.
  
• Commercial mindset with an understanding of sales targets and KPIs.
  
• Well-organized, self-motivated, and able to work independently across multiple stores.
  

Key KPIs

Success will be measured by:

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• Achievement of sales and sell-through targets.
  
• Product visibility, merchandising standards, and stock availability.
  
• Quality and effectiveness of store visits and retail execution.
  
• Staff training completion and product knowledge improvement.
  
• Successful launches, promotions, and retail activations.
  
• Customer experience and brand representation.
  
• Strong retail partner relationships and timely reporting. xysqume
  
• Overall brand growth within the assigned territory.
  

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