Field Marketing Manager, Italy

About the role

We are looking for a commercially driven and strategically minded B2B Field Marketing Manager to take full ownership of marketing activities in Italy.

This is a high-impact role responsible for developing and executing the Italian marketing plan end-to-end, with clear accountability for pipeline generation, revenue contribution, and return on investment.

Acting as a strategic partner to sales leadership, you will align marketing activities with commercial priorities, influence go-to-market strategy, and deliver measurable business outcomes. You will work cross-functionally with sales teams, distribution partners, and international marketing colleagues to design and execute integrated campaigns, field programmes, and partner marketing initiatives that strengthen brand presence, deepen customer engagement, and drive growth.

Key Responsibilities

• Own the Italian marketing strategy and plan: Develop and execute the annual marketing plan, aligning activities, budget, and priorities with business objectives and growth targets.
• Develop and optimise the marketing revenue engine: Track and measure marketing performance end-to-end, from initial engagement through to pipeline creation and revenue impact.
• Customer engagement & lead generation: Build strong relationships with customers through direct engagement, driving lead generation and supporting sales growth.
• Strengthen brand presence in the Italian market: Ensure consistent, high-quality brand execution across all touchpoints, increasing visibility and market relevance.
• Lead event and industry engagement strategy: Evaluate, prioritise, and deliver participation in exhibitions, conferences, and self-organised events aligned with strategic objectives.
• Manage and influence partner marketing activities: Work closely with key distribution partners to elevate local marketing standards, align on joint initiatives, and drive consistent brand representation and demand generation.
• Media and industry relations: Develop and grow press engagement opportunities and maintain relationships with local institutions, associations, and industry organisations.
• Content localisation: Adapt marketing assets to suit the Italian market and ensure digital channels remain up to date with relevant local content and news.
• Content creation: Create selected local marketing content to complement global campaigns and initiatives.
• Data coordination: Support segmentation projects and manage local data utilisation to target the right audiences effectively.
• Collaboration: Work closely with local sales teams and international marketing stakeholders to align activities and maximise results.
• Budget management: Control marketing spend, prioritise investments, and make data-driven decisions to maximise ROI.

Key Skills

• Strong commercial mindset with the ability to link marketing activities directly to revenue outcomes.
• Proven ability to operate as a strategic partner to sales and influence senior stakeholders.
• Expertise in developing and executing integrated B2B marketing plans in complex environments.
• Strong understanding of local marketing strategies and event planning.
• Proficiency with CRM and marketing automation platforms.
• Excellent organisational and project management skills.
• Strong interpersonal and communication skills.
• Customer-focused mindset with a proactive and results-driven approach.
• Ability to manage multiple priorities and deliver effective marketing programmes.
• Collaborative team player who can work effectively across departments and functions.
• Cultural awareness and experience working with geographically dispersed teams.
• Strong attention to detail and ability to manage multiple projects simultaneously.

Qualifications & Experience

• Bachelor's or Master's degree in Marketing or a related field.
• Marketing or event management certifications are advantageous.
• Minimum 6 years of experience in B2B marketing, demand generation, or a similar role.
• Experience working with distribution partners and managing partner relationships.
• Experience organising and delivering customer-facing events.
• Excellent written and spoken Italian, with a high level of English proficiency.
• Familiarity with the construction industry is preferred.
• Strong working knowledge of CRM and marketing automation platforms (e.g. Salesforce, Pardot).
• Flexibility to travel regularly within Italy and occasionally across Europe.