Global Customer Insights Senior Analyst

About OTB Group

OTB is an international fashion group comprising the iconic brands Diesel Jil Sander Maison Margiela Marni and Viktor&Rolf. It also controls the Staff International and Brave Kid companies and holds a stake in American brand Amiri. OTB short for Only The Brave believes in the possibility of pushing beyond the frontiers of fashion and style to support the creativity of international talents and express in full the innovative spirit and uncompromising courage of its founder and chairman Renzo Rosso. With more than 7000 employees worldwide the Group is founded on a digital approach centred on the consumer a concrete long-term commitment to the creation of a sustainable technologically driven business and close attention to social issues through OTB Foundation.

Reporting to the Global Customer Insights Manager the Global Customer Insights Senior Analyst supports CRM data governance customer segmentation and analytics helping maintain a reliable unified customer view and turning customer data into insights and reporting that support commercial and strategic decisions.

The role is hands-on and execution-focused covering data quality checks KPI reporting campaign analysis and support to predictive modeling and Customer Engagement Programs. It partners closely with the Global Customer Insights Manager and cross-functional teams (IT Marketing Retail) to ensure accurate timely and actionable customer data across all touchpoints.

Key Responsibilities:

Support CRM data governance and data quality checks helping ensure compliance with privacy regulations (GDPR) and consent management in partnership with IT.
Maintain and update customer database segmentation contributing to a single unified customer view across all touchpoints.
Build and maintain CRM KPI reports and dashboards to track acquisition engagement and retention performance.
Analyze customer data and prepare clear actionable summaries to support commercial and strategic decisions.
Support the development and maintenance of predictive analytics and scoring models (e.g. churn CLV) under the guidance of the Manager.
Help define campaign targets monitor campaign performance and support test-and-learn (A/B testing) activities.
Contribute to analytical and predictive models used for one-to-many and one-to-one targeting.
Support the implementation and day-to-day management of Customer Engagement Programs among which the Loyalty Program.
Perform regular data quality controls and audits across CRM platforms and customer databases flagging and helping resolve data integrity issues.
Assist in the evaluation of CRM and customer analytics tools coordinating with IT and external vendors as needed.

Requirements:

2-4 years experience in CRM Customer Insights Data Analytics or a related analytical role ideally within luxury or premium fashion retail.
Working knowledge of CRM data governance database segmentation and customer data management including privacy and consent frameworks (GDPR).
Hands-on experience with data analysis and reporting tools with the ability to build clear KPI dashboards.
Exposure to predictive/scoring models (e.g. churn CLV) or strong interest in developing these skills.
Experience supporting CRM campaign execution and monitoring with a test-and-learn (A/B testing) mindset.
Strong Excel and big data-handling skills; familiarity with AI is a big plus.
Good knowledge of CRM platforms and BI tools is strongly appreciated
Good stakeholder management skills with the ability to work cross-functionally with IT Marketing and Retail.
Detail-oriented analytical mindset with a proactive hands-on approach.
Genuine passion for the client and service excellence and knowledgeable about the Fashion & Luxury industry.
Fluent in English.

Location: Milano (MI)

Compensation & Level:

CCNL Textile Industry Level 6
Salary range (gross annual): 35.000 - 42.000
Variable incentive plan: 5% of gross annual salary

The final offer will be determined based on experience skills and level of responsibility. We are open to candidates with different levels of seniority.

What We Offer:

A dynamic and international work environment
Continuous learning and professional development opportunities
Exposure to multiple business functions and cross-functional collaboration
Flexible working hours and smart working options
Work-life balance initiatives
Supplementary health insurance
Supplementary pension plan
Diversity and inclusion policies
Corporate volunteering initiatives
Exclusive discounts on OTB Group brands products
Ticket Restaurant

Diversity Equity & Inclusion:

At OTB we believe diversity is a strength: every perspective background and experience enriches our culture and fuels our creativity. We celebrate our differences and are proud to be an equal opportunity employer.
We welcome applications from all individuals regardless of gender age ethnicity sexual orientation disability or any other personal characteristic.
Candidates who require reasonable accommodation at any stage of the selection process are encouraged to inform the HR team: we will take every necessary step to ensure equal opportunity to participate.

#OTB #LI-EM1

Required Experience:

Senior IC

Employment Type : Full Time
Experience: years
Vacancy: 1
Monthly Salary Salary: 35 - 42