RETAIL MEDIA EXPERT

The De’ Longhi Group is a global leader in the small domestic appliances sector, renowned for its innovative and high-quality products. Our brand portfolio includes De’ Longhi, Kenwood, Braun, Nutribullet, Ariete, Eversys and La Marzocco: iconic brands that have shaped the history of design

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and technology in the realms of coffee, food preparation, nutrition, and home comfort.
At De’ Longhi, we are committed to creating products that enhance everyday life, combining functionality, style, and sustainability.The Role in a Nutshell
We are looking for a hands-on, data-driven Retail Media Specialist to lead the operational execution and strategic optimization of our retail media presence across Europe. You won't just be overseeing agencies; you will be the engine room of our retail media plans, working directly within the ecosystems of partners like MediaMarkt, Currys, Otto, Unieuro, Darty, and more.
As a key member of the Global Paid Media team, you will bridge the gap between performance marketing and commercial sales, ensuring our products are winning the digital shelf and driving measurable ROI.Key Responsibilities
- Operational Leadership: End-to-end management of retail media campaigns (Sponsored Products, Display, Video) across major European retailers.
- Media Planning & Execution: Develop and implement bespoke media plans for partners such as MediaMarkt, Currys, Otto, and Unieuro, aligning with seasonal peaks and product launches.
- Budget Management: Manage and allocate retail media budgets, ensuring optimal spend across different platforms to hit ROAS and Market Share targets.
- Performance Optimization: Conduct daily monitoring and A/B testing of bids, keywords, and creative assets to maximize visibility and conversion.
- Reporting & Insights: Translate complex data into actionable insights. You will provide the Global Head of Paid Media with weekly/monthly performance deep-dives and & "so-what" summaries.
- Stakeholder Collaboration: Act as the technical point of contact for local trade marketing teams and external retail media networks/aggregators.Who You Are
- The Practitioner: You have 3-5 years of experience in Paid Media, with at least 2 years specifically focused on Retail Media Networks (RMNs).
- Platform Savvy: You are comfortable navigating various retail portals (e.g., CitrusAd, Criteo, or bespoke retailer dashboards like the MediaMarkt/Saturn platform).
- Analytically Minded: You don't just look at ROAS; you understand iROAS, New-to-Brand (NTB) metrics, and the impact of organic vs. paid synergy.
- European Perspective: You understand the nuances of the European retail landscape—from the tech-heavy requirements of Currys in the UK to the marketplace dynamics of Otto in Germany.
- Technically Proficient: You bring advanced knowledge of Excel/Google Sheets, Looker, and Retail Media bidding tools.
- Language Fluency: Full professional fluency in English is mandatory.Preferred
- Multilingual: Proficiency in additional languages is a significant plus.
- Industry Experienced: You have a proven track record of managing high-budget campaigns with a focus on Consumer Electronics or Mass Market retailWhy Join Us?
You will have the autonomy to shape the retail media roadmap for a global player. This isn't a siloed role; you will be at the heart of our digital transformation, working directly with the Global Head of Paid Media to redefine how we sell in the digital age.What we offer:
Dynamic Environment: Work in a growth-oriented environment that values adaptability and continuous improvement.
Impactful Work: Make a real difference in the quality of products that millions of people use every day.
Transparent Compensation: We offer a salary aligned with your expertise and dedication, fostering equity.
Our salary range for this position starts from 60K, and the applicable collective bargaining agreement (CCNL) is metalmeccanico. The final offer and classification level may vary based on objective and gender-neutral criteria, such as the candidate's skills, seniority, background and the
qualifications for the job.
Learning Opportunities: Improve and expand your skill set through the training opportunities offered by our group. At De’Longhi Group, Competence remains a cornerstone of our corporate values. We are committed to fostering a culture centered on continuous learning, empowering every individual to take ownership of their professional journey.
Work-Life Harmony: Benefit from flexible work hours to help you balance your professional and personal life effectively.
Partnerships and Shopping Program: Enjoy exclusive benefits through special prices on company products, external partnerships offering discounts.De’Longhi Group is committed to a more diverse, equitable and sustainable world. We strongly encourage applications from candidates of all backgrounds, identities, and experiences. We believe that a variety of perspectives leads to stronger ideas, better products, and a more dynamic team. xlwpduy As an equal opportunity employer, De’Longhi Group does not discriminate based on race, ethnicity, gender, age, religion, sexual orientation, disability, or any other characteristic protected by law. If you require any accommodations during the application or interview process, please let us know — we are happy to support your needs to ensure an equitable experience.