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Culligan Italiana S.p.A.
SENIOR PERFORMANCE MARKETING SPECIALISTCulligan Italiana S.p.A. • Bologna, Italy
SENIOR PERFORMANCE MARKETING SPECIALIST

SENIOR PERFORMANCE MARKETING SPECIALIST

Culligan Italiana S.p.A. • Bologna, Italy
5 giorni fa
Descrizione dell’offerta di lavoro

At Culligan, we provide innovative and sustainable water solutions that help improve everyday life for people and businesses around the world. Digital marketing plays a key role in driving lead generation and business growth, and we are looking for a Senior Performance Marketing Specialist to support and optimize our digital campaigns across channels.



Invii la sua candidatura dopo aver letto i requisiti di competenza e qualifica per questa posizione, riportati di seguito.
Responsibility
Campaign Execution & Optimization


  • Execute and manage lead generation campaigns across Google Ads, Meta, and LinkedIn
  • Support the definition and implementation of campaign structure, targeting, and bidding strategies
  • Monitor and optimize performance against key KPIs (CPL, MQLs, conversion rate)
  • Contribute to full-funnel activities (awareness consideration conversion)
  • Collaborate with Brand Managers to ensure alignment on creatives and campaign objectives
  • Support optimization of landing pages and campaign flows to improve lead quality


Tracking & Data Management


  • Support the setup and management of tracking via GTM, GA4, and platform pixels
  • Ensure data consistency and support end-to-end tracking up to Salesforce CRM
  • Manage and monitor data flows and automations (including Zapier)
  • Support cookie and consent management activities in line with GDPR requirements


Performance Analysis & Reporting


  • Monitor campaign performance on a daily basis and highlight optimization opportunities
  • Analyze full funnel performance (media leads CRM conversion)
  • Build and maintain reports using Power BI
  • Provide regular updates and insights to Brand Managers to support campaign decisions
  • Contribute to performance reviews with Marketing and Sales teams
  • Support lead quality analysis in collaboration with Sales


Collaboration & Governance


  • Work closely with Marketing and Sales teams to improve campaign effectiveness
  • Support alignment with global guidelines and frameworks
  • Contribute to global performance discussions/committees by sharing data, results, and learnings
  • Ensure consistency and accuracy in campaign execution and reporting


Skills


  • 4-6+ years of experience in Performance Marketing / PPC / Lead Generation
  • Hands-on experience with: Google Ads, Meta Ads, LinkedIn Ads (mandatory); Salesforce (mandatory); Power BI (mandatory); Zapier; Google Tag Manager & GA4
  • Strong analytical mindset with ability to: interpret performance data; identify optimization opportunities; translate data into actionable insights
  • Experience working with performance KPIs (CPL, MQL, conversion rate)
  • Good understanding of digital funnel and lead generation dynamics
  • Ability to collaborate with cross-functional teams (Marketing, Sales, Global)
  • Fluent English


Nice to Have


  • Experience with programmatic or advanced media buying
  • Basic knowledge of CRO and A/B testing
  • Experience in multi-market environments


What We Offer


  • Permanent contract. xysqume
  • Join a well-established multinational company that fosters a young, collaborative, and employee-focused work environment.
  • Continuous learning and development opportunities, supported by ongoing coaching and structured training programs delivered both in person and online
  • Compensation package: 50.000 € + smart working + welfare

This job posting is open to all individuals regardless of gender, age, nationality, ethnicity, sexual orientation, gender identity, or religious belief, in accordance with Legislative Decrees 198/2007, 215/2003, and 216/2003.


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SENIOR PERFORMANCE MARKETING SPECIALIST • Bologna, Italy

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