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Beko Europe
Senior Regional Media Strategy SpecialistBeko Europe • Milano, Italy
Senior Regional Media Strategy Specialist

Senior Regional Media Strategy Specialist

Beko Europe • Milano, Italy
4 giorni fa
Descrizione dell’offerta di lavoro

We are looking for a passionate and experienced Media Sr. Specialist to join our Regional Digital Marketing Team at Beko Europe. This role sits at the intersection of regional, global, local, and partnership media activities-acting as the central coordinator who ensures all parties are aligned, informed, and working together efficiently toward shared campaign goals.



Tutti i potenziali candidati sono invitati a leggere con attenzione i seguenti dettagli prima di inviare la propria candidatura.
Responsibilities


  • Overseeing the creation and execution of media campaigns (online & offline) across various channels for our brand portfolio, such as social media, search engines, video, display advertising, TV across Europe.
  • Develop and oversee the annual and campaign-specific media plans for region & local specific projects.
  • Ensure alignment with the brand's marketing objectives and global guidelines.
  • Combine data analysis, technical knowledge, local feedback, and market understanding to manage complex campaigns and meet the objectives.
  • Help planning and executing media investments with 4P mindset.
  • Developing and implementing the overall digital media strategy for our brands, including defining target audience, goals, and KPIs.
  • Analyzing campaign performance metrics and providing strategic recommendations for optimisations and improvements.
  • Presenting campaign performance and strategy updates to senior management and other stakeholders.
  • Staying up to date with industry trends and emerging digital technologies to ensure that the company's digital media strategy is innovative and effective.
  • Establishing relationships with media partners.
  • Collaborating with other teams: such as Global Digital Team, local teams to plan and actively run media campaigns.
  • Creating case studies when working with local & global teams.
  • Developing media benchmarks for the markets we operate.
  • Take an active role pre/post campaign analysis for global & local media investments.
  • Managing budgets and timelines for media campaigns working closely with local, regional & global teams.
  • Managing the media agencies.
  • Following up sales figures of the company & GFK reports to be able to create the most feasible media plans.
  • This role will be responsible for media strategies, plans, executions, reporting’s and budgets regionally.


How do we describe the perfect match?


  • Bachelor's Degree Marketing, Media, or a related field.
  • Minimum of 5 years of experience in media planning and buying, preferably in a multinational environment.
  • Fluency in English is a must, with exceptional communication skills.
  • Strong knowledge of media platforms, digital and traditional media channels.
  • Proven ability to manage large budgets and deliver measurable results.
  • Strong project management skills with the ability to manage multiple workstreams, strict milestones, and competing deadlines.
  • Regional and global perspective with a genuine interest in international media trends.
  • Exceptional analytical skills and proficiency in media performance tools and platforms.
  • Experience working with media agencies and platform partners.
  • Familiarity with Share of Voice (SOV) and Market Share (MS) metrics.
  • Proficiency in media planning software and analytics tools.
  • Preferred: Experience in Home Appliances or retail industries.
  • Strong communication and interpersonal skills with the ability to influence and collaborate across diverse teams.
  • Flexible and open to new perspectives, comfortable operating in a fast-paced and evolving environment.
  • Positive attitude, strong work ethic, and excellent attention to detail.
  • A great team player with a self-initiative mindset.
  • Being open to communication is always our priority.


What we offer


  • The salary range for this position is € 43.000 - € 55.000 gross per year. xysqume The final offer will reflect the outcome of the recruitment process and the overall assessment of the candidate, based on objective and gender-neutral criteria, including skills, experience, qualifications and demonstrated expertise.


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Senior Regional Media Strategy Specialist • Milano, Italy

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