Partner Brand Marketing Senior Specialist Italy - Nike

About JD Group

Founded in 1981 and listed on the FTSE100, JD Group is a leading global multichannel retailer in sports fashion, outdoors, and gyms. Driven by innovation, excellence, and a people‑first culture, our vision is to become the world’s most trusted and dynamic omni‑channel retailer. We welcome individuals from all backgrounds to join us in shaping the future of the industry.

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Role Overview

Lead and elevate how Nike shows up within a key market for JD Sports Italy; delivering best in class, culturally relevant brand activation that drives both brand heat and commercial performance. As Partner Brand Marketing Senior Executive, you will support in driving the end‑to‑end marketing strategy and execution for Nike within the Italian Market – positioning JD as the key retail partner for Nike across sportswear and lifestyle. You will translate global and EMEA Nike initiatives into impactful local campaigns, ensuring consistency while unlocking opportunities that connect locally with the Italian consumer. Working at the intersection of brand and retail, you will lead the development of integrated, omni‑channel campaigns across retail, digital, social, paid media and experiential – bringing Nike stories, product and key moments to life within JD. You will collaborate closely with Nike stakeholder, JD Global HQ Partner Brand Marketing Team and other local in‑territory teams to deliver impactful execution. The role requires a commercial and strategic mindset, combined with strong executional excellence. You will use consumer insights, cultural trends and performance data to shape campaigns that not only elevate brand perception but also deliver measurable impact. Ultimately you will play a critical role in building the Nike brand in the Italian Market for JD Sports, delivering standout brand experiences that connect with consumers and drive sustained growth.

Key Responsibilities

• Drive the end‑to‑end marketing strategy and execution for the Nike brand at JD Sports.
• Act as the internal face and ambassador of Nike within JD, championing brand values and ensuring a consistent, premium brand experience across all touchpoints.
• Work with the UK team to deliver best in class omni‑channel activations across Retail, digital, social, paid media and IRL moments.
• Ensure consistency of Nike brand expression at JD whilst tailoring campaign to Italian consumer insights and cultural moments.
• Act as the key point of contact between Nike, JD HQ, and the local Italian market team.
• Build and strengthen the strategic partnership with Nike in market, identifying local brand opportunities.
• Collaborate cross‑functionally with internal teams, and external agencies to deliver seamless campaign execution.
• Manage the allocated marketing budget, ensuring efficient investment, optimisation and maximum ROI for the business.
• Champion a consumer first mindset, delivering engaging and culturally relevant brand experiences.
• Dedicated to Italy as core market, whilst supporting execution across key EU markets where required.
• Establish a strong feedback loop with Nike and HQ team sharing insights on Italian consumer, trends etc.
• Continuously analyse local market and cultural trends to inform strategy, ensuring campaigns remain relevant and resonate with Italian audience.
• Track, analyse and report on brand performance and campaign effectiveness, using data driven insights to optimise future activity.

Skills and Experience

• Relevant experience in a marketing role working with brands on a global/international/regional level.
• Proven skills delivering brand growth through consumer initiatives – developing and managing brand marketing with execution experience across the full marketing mix.
• Strong understanding of the touchpoint & media landscape relevant to JD consumers.
• Adept at driving cross‑functional teams effectively, able to work in matrix organisations.
• Good project management experience, managing internal stakeholders, agencies, customers, and other external partners. Ability to manage multiple campaigns simultaneously.
• Demonstrated organisational, planning, and analytical skills.
• Excellent written and verbal communication skills, including brief & presentation writing.
• Highly proficient with all relevant computer software (MS Office, Keynote etc.).
• Understanding and interest in sports lifestyle & youth culture preferred, coupled with a good understanding of the JD brand.
• Proficiency in multiple languages, including Italian and English (additional European languages are a plus).
• Retail experience is an advantage.

What We Offer

• Salary range: €31,429.16 – €36,500 (II Level – ccnl Commercio)
• Meal vouchers (€8 a day)
• Staff discount on qualifying purchases across Group retail stores and online
• Soft welfare: corporate partnerships (The Vipdistrict and Well Makers platforms) and access to the Thelus platform
• Personal development opportunities to learn and develop at work

We are proud to be an equal opportunity employer, committed to creating a workplace where every colleague is valued, respected, and empowered. xysqume We celebrate the diversity of our teams and strive to ensure that all colleagues regardless of background, identity, or lived experience can thrive and contribute meaningfully.

This advertisement is open to candidates of both genders, in accordance with Laws 903/77 and 125/91, and to people of all ages and nationalities, in accordance with Legislative Decrees 215/03 and 216/03.

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