International Brand Lead

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Publicis Groupe

Founded in 1926 by Marcel Bleustein-Blanchet, Publicis Groupe is now the world’s leading communications group. With over 1,500 professionals across three offices in Italy, Milan, Turin, and Rome, the Group acts as a strategic partner for its clients' growth, offering a broad range of expertise and integrated solutions in the areas of creativity, media, production, and business transformation.

Starcom is part of Publicis Groupe, one of the world's largest communications groups.

Starcom is a fast‑growing global media agency built on the belief that understanding consumer motivations lies at the heart of successful strategies. Every day, we put this belief into practice by leveraging the transformative power of data, artificial intelligence, and technology to drive business growth and support people's career development.

Publicis Groupe is the only player in the industry capable of guiding brands through their digital transformation journey anywhere in the world.

Panoramica

Stellantis & Publicis Groupe In Partnership

Publicis has been a trusted partner for Stellantis and its legacy brands since 1989.

Creative Services For Fiat Auto, with milestones including:

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• 2017: Appointment of Starcom to lead media planning and buying across EMEA and APAC, delivering industry‑leading media pricing and transparency.
  
• 2018: Expansion into North America with media planning and buying alongside digital operations.
  
• 2021: Following Stellantis’ formation, Publicis was appointed global media agency of record across all xP/xF brands in July of that year, overseeing €1.5bn in annual media investment.
  
• 2022: Appointed as digital operations agency in EE alongside NA.
  

Today, Publicis provides a fully integrated agency model across media, digital operations (websites, analytics, CRM, SEO, digital assets, platforms, social), and creative services for selected brands (Jeep, Fiat, Alfa Romeo, Leapmotor). This structure spans North America, Europe, and Middle East markets with its remit as media agency AOR in other regions/markets.

More than 2,500 Publicis FTEs globally support Stellantis. Publicis has also been a strong financial partner, offering fee relief during Covid and consistently delivering savings, efficiencies, and innovation in digital transformation (AI, Connected Identity and proprietary tools).

Starcom operates closely with our other Groupe agencies Leo Burnett and Sapient to deliver end‑to‑end transformative solutions to drive personalisation at scale. We are truly end‑to‑end and operate a full funnel model in their biggest markets. We operate across all of Stellantis’ five key regions with 30+ markets.

Stellantis has an array of the world’s most exciting car brands and with a continued shift to electrification coupled with identifying synergies within their marketing operations, this is a fantastic client to work on to help them unlock growth in an intelligent world.

Role Summary

We are seeking a world‑class international client lead to serve as Enlarged Europe Media Operations Lead for one of our most significant Groupe clients. This role requires exceptional international experience and the ability to oversee a network of 10+ markets, ensuring consistent delivery of the regional media vision, fulfilment of global commitments, and strong connectivity across the network.

This role will lead the transformation of the regional media operating model by driving innovation, process standardisation, governance, product development and AI‑enabled solutions that improve business performance across the network.

This position spans three overarching areas aligned to our agency Growth Pillars and Expectations Framework.

Responsabilità – Key Responsibilities

Operational Excellence & Effectiveness

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• Drive operational excellence, effectiveness and continuous transformation for Stellantis, ensuring best‑in‑class delivery across the Enlarged Europe network.
  
• Oversee day‑to‑day outputs across multiple central hubs, ensuring high‑quality, timely delivery.
  
• Define and drive adoption of regional operating standards, governance frameworks, proprietary tools and best practices across all markets.
  
• Develop and implement the global scope and remuneration plan, ensuring optimal FTE structures to deliver outstanding service.
  
• Support the Client Lead in managing the global P&L and identifying opportunities to diversify revenue streams.
  
• Lead the evolution of the regional media operating model, simplifying processes, improving scalability and increasing operational efficiency.
  

Product, Data & Innovation

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• Own the roadmap for regional media products, dashboards and reporting capabilities, ensuring they evolve in line with client needs.
  
• Translate business requirements into scalable product enhancements working closely with Product Managers, Engineering and Data teams.
  
• Lead the implementation of new operational capabilities including taxonomy evolution, reporting frameworks, governance models and automation initiatives.
  
• Ensure data quality, reporting consistency and scalable measurement frameworks across all markets.
  
• Identify opportunities to leverage AI and automation to simplify operations and improve decision making.
  

Leadership & Network Management

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• Build, nurture, and empower strong relationships with all Starcom market leads to deliver integrated, insight‑driven strategies.
  
• Lead and inspire local market Starcom teams to deliver exceptional, connected client service.
  
• Act as senior point of contact for escalations, providing calm, solution‑focused leadership.
  
• Prepare and orchestrate key global meetings, including QBRs and senior leadership sessions.
  
• Ensure all global commitments are rigorously met and tracked.
  
• Play a central leadership role across a 60+ FTE central team spanning brands and transversal capabilities.
  

Client Leadership & Strategic Influence

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• Build trusted relationships with senior Stellantis stakeholders, acting as a strategic advisor on media operations and transformation.
  
• Shape strategic discussions around media effectiveness, operational excellence and future capabilities.
  
• Influence senior client decision‑making by translating complex operational challenges into simple business solutions.
  

Collaboration & Innovation

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• Partner closely with media owners, creative agencies, and cross‑Groupe teams to deliver outstanding launch ideas and award‑winning work.
  
• Work collaboratively across media, digital, data, and creative disciplines to bring our Power of One proposition to life.
  
• Drive our Connected Identity and Intelligent Content solutions forward powered by AI.
  

Qualifiche – Skills & Experience

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• Extensive leadership experience within a media agency environment.
  
• Strong track record of leading and influencing large, multidisciplinary teams across markets.
  
• An inspiring, empathetic, collaborative, and high‑impact leadership style.
  
• Proven ability to build trust and influence clients at the most senior levels.
  
• Mastery of “light touch, heavy impact” client service.
  
• Strong commercial acumen and deep understanding of media agency operating models.
  
• High‑level expertise in managing global networks and navigating international media markets.
  
• Excellent interpersonal skills with the ability to manage complexity and resolve conflict effectively.
  
• Enthusiastic, committed, and motivated to deliver exceptional outcomes for clients.
  
• Automotive experience beneficial but not essential—a desire to challenge and elevate the category is highly valued.
  

What You’ll Gain

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• The opportunity to work on a cross‑disciplinary client account spanning media, digital, data, and creative. A true Power of One client business.
  
• The chance to lead a multi‑location central team across several hubs.
  
• Deep expertise in automotive marketing within media and beyond.
  
• The ability to collaborate with a wide range of stakeholders across Publicis Groupe.
  
• A platform to bring your passions, leadership, and strategic vision to the forefront and shape the future direction of the agency.
  
• Work with some of the world’s most iconic automotive brands, honouring their heritage while helping drive their transition to an electrified future.
  
• Lead one of the most ambitious media transformation programmes across Publicis Groupe.
  
• Shape the future media operating model for one of the world's largest automotive clients.
  
• Drive innovation at the intersection of media, data, technology and AI.
  

Informazioni aggiuntive

We are committed to creating an environment where people can develop their potential and build a long‑term growth path.

What We Offer

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• Continuous Development – Personalized training and development programs tailored to every stage of your career.
  
• Growth‑Oriented Culture – Challenging projects and a collaborative environment focused on innovation.
  
• People Care – We promote initiatives dedicated to physical and mental well‑being, as well as a culture of collaboration and mutual respect.
  

Compensation and Employment Terms

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• Salary Range (Gross Annual Salary): €55,000 – €65,000. The salary range is determined based on objective and neutral criteria, including role responsibilities, required skills, organizational level, market benchmarks, and internal consistency. The salary range indicated is valid as of the date of publication of this job posting; the company reserves the right to update it.
  

Inclusion and Equal Opportunities

This job posting is open to candidates of all genders, ages, and nationalities, in compliance with applicable equal opportunity and non‑discrimination laws.

It has been drafted in accordance with the principles of UNI/PdR 125:2022, the Italian standard for gender equality certification, which MSL has obtained as evidence of its commitment to ensuring fairness, inclusion, and equal opportunities.

Publicis Groupe’s motto is “Viva La Différence.” We promote inclusive and non‑discriminatory recruitment processes: job titles, evaluation criteria, and language are designed to be neutral and aligned with the principle of equal opportunity.

If you have any specific requirements (e.g., accessibility needs), please let us know during the initial contact. xysqume We are committed to ensuring a fair and accessible recruitment process for everyone.

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