PR Account Executive

Questa posizione è in Publicis Groupe Italia

Il processo di selezione sarà interamente gestito Publicis Groupe Italia.

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Company Description Publicis Groupe, founded in 1926 by Marcel Bleustein-Blanchet, is today the world's leading communication group. Present in Italy with three offices – Milan, Turin, and Rome – and over 1500 professionals, the Group acts as a strategic partner for its clients' growth, offering a wide range of expertise and integrated solutions in the areas of creativity, media, production, and business transformation. MSL, part of Publicis Groupe, is the group's public relations and brand reputation agency. We collaborate with brands and companies alongside a team recognized for its talent, energy, and guiding values: Leadership, Growth, and Passion. Publicis Groupe is the only player in the sector capable of accompanying brands on their digital transformation journey, anywhere in the world.

Overview

We are looking for an experienced Account Executive, ready to further grow in the role: a solid and autonomous profile, with a strong ability to manage clients and projects daily, and with a broader vision that goes beyond mere execution. The ideal candidate has already gained experience in an agency, knows the operational dynamics of PR work well, and can navigate the daily flow of activities, understanding the context, anticipating critical issues, and becoming a reliable point of reference for clients and the team. In the role of Account Executive, the resource will join a structured PR team and work on integrated communication projects, managing the operational aspects of clients, coordinating media relations activities, and providing strategic support for campaigns. The role will report directly to the Senior Supervisor and will be involved in the execution of all project phases: from ideation to realization, from daily interaction with journalists and stakeholders to the operational management of activities.

Responsibilities

• The resource will autonomously manage one or more clients, becoming their operational point of reference, and reporting to the Senior Supervisor, who will oversee their activities.
• They will be responsible for the operational coordination of junior resources involved in projects, planning and executing PR campaigns, becoming a point of reference for activity coordination, timing, and priorities.
• They will work closely with the media, building and nurturing relationships with journalists, pitching activities, and organizing interviews, press conferences, press days, and events.
• They will be responsible for drafting communication materials, including press releases, pitches, briefing books, Q&A, statements, and supporting documentation.
• They will also play an active role in monitoring results and reporting, analyzing media coverage and KPIs, and translating data into useful insights for the client.
• They will manage external suppliers and support the planning and control of project budgets, in compliance with internal procedures.

Qualifications

• Autonomy, organizational skills, and effective priority management are required.
• The ideal candidate possesses excellent writing skills, even on sensitive topics, and is able to adapt tone and language to different contexts and media.
• They have a good knowledge of the traditional and digital media ecosystem, social media, and influencer marketing, and can interpret current events and the context in which brands operate.
• They are confident in client relationships, able to present their work, support a point of view, and collaborate effectively with different internal teams.
• Initiative, problem-solving skills, and a constructive approach even in complex situations complete the profile.
• Excellent knowledge of written and spoken English is required.

Additional Information

We are committed to creating an environment where people can develop their potential and build a growth path over time. What we offer:

• Continuous development: personalized training and development paths, accessible at every career stage.
• Growth culture: stimulating projects and a collaborative environment, oriented towards innovation.
• People care: we promote initiatives dedicated to physical and mental well-being and a culture of collaboration and mutual respect.
• Remuneration and classification: Gross annual salary range (RAL): €32,000 – €38,000.

The salary range is defined based on objective and neutral criteria, including role responsibilities, required skills, organizational level, market benchmark, and internal consistency. The salary range is as of the publication date of the announcement; the company reserves the right to update it. Inclusion and Equal Opportunities This announcement is open to candidates of any gender, age, and nationality, in compliance with current regulations on equal opportunities and non-discrimination. It is drafted in accordance with the principles of UNI/PdR 125:2022, a standard for gender equality, for which MSL has obtained certification, confirming its commitment to ensuring equity, inclusion, and equal opportunities. Publicis Groupe's motto is “Viva La Différence”. We promote inclusive and non-discriminatory selection processes: job titles, evaluation criteria, and language are formulated neutrally and consistently with the principle of equal opportunities. If you have specific needs (e.g., accessibility), please communicate them at the first contact: we are committed to ensuring a fair and accessible process.

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