Group AI Discovery & Agentic Design Senior Professional

Questa posizione è in Generali Italia

Riassunto dell'opportunità da parte della Joinrs AI: Generali Italia cerca un Group AI Discovery & Agentic Design Lead con laurea magistrale in Marketing, Digital, Business, Data, Ingegneria, Informatica o settori affini. Il ruolo guida la strategia del Gruppo per la visibilità AI, le esperienze conversazionali e pre-sales, integrando brand, marketing digitale e AI per migliorare il percorso cliente. Offerta include contratto Manager, RAL da 60.000€ a 75.000€, smart working, welfare, formazione e sviluppo di carriera.

Il processo di selezione sarà interamente gestito da Generali Italia.

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We are looking for a Group AI Discovery & Agentic Design Lead who will define and lead how Generali shows up, is understood and is recommended across AI-powered discovery and pre-sales experiences. The role will sit at the intersection of brand, digital marketing, customer experience, distribution, data and AI, with the ambition to make Generali more visible, trusted and effective in the new AI-mediated customer journey.

Key responsibilities of the role will include:

• Define and own the Group strategy for GEO, AI search visibility, LLM readability and brand presence across emerging discovery environments such as AI Overviews, ChatGPT, Gemini, Copilot, Perplexity and other conversational interfaces



• Build and roll-out a measurable framework to track Generali’s visibility, share of voice, accuracy, sentiment, citation quality and competitive positioning across LLMs and AI-powered search experiences



• Design the target conversational and agentic AI experiences for pre-sales journeys, helping customers understand needs, compare options, receive guidance and move smoothly toward the right product, channel or advisor



• Translate customer questions, search intent and life-event needs into content, data and experience requirements that improve discoverability, trust, conversion and quality of engagement



• Partner with Group stakeholders and local markets to scale AI visibility diagnostics, content optimization, structured knowledge, experimentation and governance across key markets and priority business lines



• Work closely with Data & AI team, IT, Legal, Compliance, Distribution, Customer Experience and Communication teams to ensure AI experiences are accurate, safe, compliant, brand-consistent and commercially relevant



• Identify, evaluate and manage external partners, tools and platforms for GEO tracking, conversational AI, agentic workflows, content intelligence, experimentation and performance analytics



• Create clear executive reporting on progress, risks, opportunities and business impact, linking AI visibility and pre-sales experience improvements to brand consideration, lead quality, conversion and customer lifetime value

Our ideal candidate will meet the following requirements:

• Master’s degree in Marketing, Digital, Business, Data, Engineering, Computer Science or a related field



• 5+ years of experience in digital marketing, SEO, customer experience, AI product management, martech, growth or digital transformation, ideally in a complex international organization



• Strong understanding of SEO, AEO, GEO, AI search, LLM behavior, structured content, knowledge graphs, schema, content authority and digital discoverability



• Experience designing or managing conversational AI, chatbots, virtual assistants, agentic workflows, personalization, digital sales journeys or pre-sales advisory experiences



• Solid analytical mindset, with ability to define KPIs, run experiments, interpret data and connect visibility metrics to business outcomes such as consideration, leads, conversion and sales quality



• Experience working with cross-functional teams including marketing, sales, distribution, IT, data, legal, compliance and external vendors



• Fluent in English (mandatory). Knowledge of Italian or other European languages is a plus.

Soft Skills:

• Strategic thinker with strong execution discipline and the ability to turn an emerging topic into a concrete, scalable operating model.



• Curious, hands-on and experimental, with the ability to test fast, learn fast and translate new technologies into business value.



• Excellent stakeholder management and communication skills, able to engage senior leaders, technical teams and local markets with clarity and credibility.



• Customer-centric and commercially minded, with strong sensitivity to brand, trust, regulation and customer protection.

What we offer

We offer employment at the Manager level with the relevant salary, in accordance with the CCNL ANIA for non-executive employees and the Generali Group Company Agreement.

Gross annual salary ranging between 60.000,00€ and 75.000,00€. The final offer will be aligned with the candidate’s professional experience, technical and soft skills relevant to the role, and may include an individual variable component.

We also offer:

• Smart working and flexible hours



• Corporate welfare system



• Meal vouchers



• Supplementary health insurance and discounted insurance policies



• Well-being initiatives



• Training and development



• Structured continuous learning paths (technical and managerial)



• Career development programs within the Group



• Access to learning platforms and internal mobility opportunities, including international

Why Join Generali

Joining Generali means becoming part of an international Group with a strong heritage and a forward-looking vision, where people are at the center of our sustainable growth strategy.

We foster a responsible, inclusive, and innovation-driven work environment, where everyone can contribute to creating value for customers, society, and the communities in which we operate. We believe that diversity, equity and inclusion are essential to building a stronger culture and driving sustainable growth.

At Generali, you will find opportunities to grow through continuous learning, career development paths, and internal mobility across the Group. We recognize talent and merit, and support flexibility as a key enabler of well-being and a sustainable work-life balance.

Working with us means sharing strong values and taking on meaningful challenges together to build a safer and more sustainable future every day.

As an Equal Opportunity Employer, Generali evaluates all applications based exclusively on objective and gender-neutral criteria, including skills, experience and potential, ensuring fairness and transparency throughout the selection process.

Essere Partner di Vita è la nostra ambizione: ogni giorno vogliamo essere al fianco dei nostri clienti prendendoci cura delle loro vite e dei loro sogni. Questo per noi è Più di un Lavoro.

Siamo parte di un importante Gruppo internazionale con oltre 82 mila persone in tutto il mondo e più di 68 milioni di clienti.

Siamo tra i principali player globali del settore assicurativo: l’innovazione e la sostenibilità sono nel nostro DNA.

Generali Italia è l’assicuratore più conosciuto in Italia con oltre Є28 miliardi di premi totali, 15 mila dipendenti e una rete capillare di 40 mila distributori, oltre ai canali online e di bancassurance. A Generali Italia fanno capo Alleanza Assicurazioni, Das, Genertel e Genertellife, Generali Welion, Generali Jeniot e Leone Alato, oltre alle attività della Business Unit Cattolica.

Il Gruppo Generali offre delle interessanti opportunità di arricchimento professionale in un contesto lavorativo caratterizzato da:

• Cultura aziendale solida e aperta, modi di lavorare innovativi, formazione e affiancamento a supporto di un inserimento efficace



• Ambiente di lavoro inclusivo in cui ognuno si sente accolto, libero di esprimere al meglio la propria identità, le proprie idee e le proprie capacità: perché siamo Più che diverse, Persone Uniche



• Qualità dei processi e iniziative per le nostre persone, che ci distinguono come Top Employer.

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