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Lenovo
Europe & META, Paid Social and Search Manager - 1-Year ContractLenovo • San Felice Segrate, Milano, Italy
Europe & META, Paid Social and Search Manager - 1-Year Contract

Europe & META, Paid Social and Search Manager - 1-Year Contract

Lenovo • San Felice Segrate, Milano, Italy
Più di 30 giorni fa
Descrizione dell’offerta di lavoro

Description and Requirements

Please note: This is a 12-month fixed-term contract position.The Social & Search Manager is responsible for leading Lenovo's paid social and search strategy across Europe & META, driving demand generation, brand growth, and business performance for both Lenovo and Motorola portfolios. The role operates within the Media Center of Excellence (Media COE), partnering with local marketing teams, agencies, platform partners (Meta, Google, LinkedIn, TikTok, Microsoft Ads, etc.), and eCommerce stakeholders to deliver full-funnel media activation and measurable business outcomes.


Responsibilities:

Strategy & Planning

  • Develop Europe & META paid social and search strategies aligned with business objectives, defining channel roles across the customer journey from awareness to conversion.
  • Translate global and Europe & META marketing priorities into local activation plans and drive integration across brand marketing, ACP, lead generation, and eCommerce initiatives.
  • Build audience, targeting, and measurement frameworks across markets.

Media Excellence & Innovation

  • Lead innovation roadmaps with Meta, Google, TikTok, LinkedIn, Microsoft, Amazon Ads, and emerging partners.
  • Identify and scale best practices across markets while implementing testing frameworks covering audiences, creatives, AI solutions, automation, and measurement.

Campaign Performance Management

  • Oversee campaign planning and optimization across Meta (Facebook & Instagram), Google Search, YouTube, Microsoft Ads, LinkedIn, TikTok, and retail search platforms.
  • Monitor KPIs including CTR, CPC, CPM, CPA, ROAS, VTR/VCR, lead quality, and conversion rate, providing ongoing performance recommendations and budget allocation guidance.

Measurement & Analytics

  • Define KPI frameworks and benchmarks by market and channel, driving end-to-end measurement from media exposure to lead generation and sales outcomes.
  • Partner with analytics teams to enhance dashboards and reporting while evaluating incrementality, attribution, and business impact across social and search investments.

Stakeholder, Agency & Vendor Management

  • Support local marketing teams with planning, channel recommendations, and performance reviews, while presenting insights and strategic recommendations to senior leadership.
  • Collaborate closely with eCommerce, ACP, Sales, Data & Analytics, agency partners, and platform vendors to ensure campaign quality, governance, operational excellence, partner accountability, and innovation initiatives.


Requirements:

  • 5+ years of experience in Paid Search, Paid Social, Digital Media, or Performance Marketing.
  • Strong expertise in Meta Ads Manager, Google Ads, YouTube, LinkedIn Campaign Manager, TikTok Ads, and Microsoft Ads.
  • Experience managing multi-country EMEA campaigns.
  • Strong understanding of lead generation, eCommerce, B2B and B2C marketing, attribution and measurement, and CRM and first-party data strategies.
  • Proven ability to influence senior stakeholders and work effectively within matrix organizations.


What we offer:

  • An open, stimulating environment within one of the most forward-thinking IT companies.

  • Flat organizational structures with fast decision-making.

  • A modern and flexible working model supporting work–life balance.

  • An international, diverse, and collaborative team.

  • A competitive and attractive compensation package.


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Europe & META, Paid Social and Search Manager - 1-Year Contract • San Felice Segrate, Milano, Italy

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