B2C CRM Specialist

Join our Movement and Champion Restaurant Culture!

At TheFork we believe that the best things in life happen around the table.
As the leading restaurant booking platform in Europe we connect the broadest community of loyal diners with the worlds favorite restaurants. Powered by innovation and a deep passion for the restaurant industry we create unique dining experiences across 11 countries.

Were part of the Tripadvisor Group and proud to be building a diverse people-first culture where respect ownership growth and better together values thrive.
If youre passionate about food technology and making a real impact your seat at the table is ready.

Discover life at TheFork

This position offers a gross TTC annual salary range of 44 000 and 52 000 in line with the collective bargaining agreement and the company compensation philosophy. The final offer will reflect the candidates experience qualifications and the specific responsibilities of the role.

What you will do:

• Support Strategic Optimization: Work closely with and directly support the CRM Senior Specialist in deploying a major automated translation and content review infrastructure for global trigger campaigns to eliminate manual bottlenecks and drastically accelerate time-to-market.
• Campaign Optimization & Rollouts: Assist in the rollout of new platform channels and features (such as web push and opt-in database expansions) and help map automated workflows allowing local markets to quickly review and approve content without disrupting central deployment.
• CRM Capabilities & Data Governance: Act as the technical custodian of the Braze platform data environment assisting in the cleanup and validation of legacy data structures.
• A/B Testing & Reporting: Assist the Senior Specialist in setting up executing and measuring multivariate and A/B tests on localized copy triggers and audience segments transforming raw data into actionable dashboards for regional marketing teams.
• Performance Tracking & Analytics: Monitor analyze and report on key CRM performance metrics (open rates click-through rates conversions opt-out rates) to evaluate campaign health and keep a pulse on email and push deliverability.
• Ticket & Bug Resolution: Manage and triage data-related ticketing queues (averaging 50 active tickets) serving as the primary operational link between Marketing Data and Product teams to resolve technical friction.
• QA & Validation: Own the end-to-end testing and quality assurance (QA) validation of data fixes and pipeline updates before they go live in production.

Who you are:

You Must Meet These Critical Qualifications:

• Professional experience working within a B2C CRM ecosystem with hands-on exposure toBraze or a highly comparable enterprise lifecycle marketing platform.
• Proven ability to work effectively as an execution partner to senior specialists taking direction on complex projects and driving both operational and analytical follow-through.
• The Translator Mindset: Strong ability to act as an operational bridge between technical teams (Product Data Engineering) and commercial teams (Marketing Local Market Ops).
• Comfortable with numbers with an analytical aptitude to analyze campaign data spot trends and build clear Excel sheets or basic dashboards to track impact.
• Impeccable attention to detail with a solid QA mindset and comfort executing rigorous manual testing to verify that personalization tokens and data payloads render perfectly.
• Professional fluency in English as the role is based out of our Milan Italy office.

You Can Impress With These Additions:

• Passionate about AI and curious to develop optimization to AI through it.
• Effective communicator comfortable with interacting with all levels.

What we offer you:

An awesome team

A permanent contract (that can be useful in life)

Flexible working environment (2 days home office per week up to 4 total weeks additional flexibility during the summer period and in December to work fully remotely)

Competitive fixed salary and bonus

Lunch vouchers available for each working day (because yes we like to try our best restaurants)

International teams and a multicultural environment spanning 10 offices across Europe

Highly inclusive working environment

Lifestyle benefits that can be used to reimburse expenses related to physical and leisure activities family support travel etc

Continuous learning and development programs

Free access to the Calm app to help you build resilience wherever you are in your mental health journey

Dedicated parental leave and caregiver leave policies (12 weeks fully paid)

Health insurance fully covered by the company

Life & Disability Insurance at no cost to the employee

Welfare allowance school costs elderly care babysitting costs transportation travel leisure

Amazing offices with dining coffee points and leisure area

Team building events

All hiring happens through our careers site and official email. We do not text or ask for payment during the hiring process. Please report any suspicious messages immediately.

We believe that we are better together and we welcome you for who you are. We endeavor to ensure that everyone - regardless of ability age socio-economic & cultural background ethnicity faith gender gender expression gender identity ideology national origin race sexual orientation marital status or any characteristic protected under applicable law -has the opportunity to reach their full potential. At TheFork we want you to bring us your unique perspectives and experiences so we can collectively continue disrupting the restaurant industry and go from good to great.

TheFork is committed to a fair recruitment process. If you have special needs and require reasonable support during your application interview or participation in the selection process due to health conditions or disability please direct your inquiries to Our HR team will review the request and respond accordingly.

#LI-MA1

Required Experience:

IC

Employment Type : Full Time
Experience: years
Vacancy: 1