Creative Director - EdTech (French fluent )

And that’s where you come in.

YOUR MISSION

Transform a massive Personal Brand ecosystem into a global, iconic Company Brand. Build a brand that challenges the status quo, creates a movement, and supports millions.

RESPONSIBILITIES

Architect the "Dual-Brand" Strategy

Build a symbiotic strategy where David Laroche’s personal brand and Paradox’s company brand reinforce each other without cannibalization.

Propose radical new formats (documentaries, reality shows, conceptual shorts) that shatter the boring codes of the "Self‑Help" industry.

Define distinct, sharp editorial lines for each platform : Depth & Search for YouTube, Aesthetic & Vibe for Instagram, and Authority & Authenticity for LinkedIn.

Radical Concepting & End‑to‑End Delivery

Take responsibility for the entire production chain by writing the hooks, storyboarding the narrative, and ensuring the final cut matches the vision.

Deliver what you pitch : if your concept requires a specific motion designer, a drone operator, or a niche expert, you find them, hire them, and onboard them to bring the vision to life.

Treat David as the "Actor" on set : you ensure scripts, set, and direction are flawless so he can just show up, perform, and leave without any mental load, trusting you to handle every detail of the final output.

Command the Content Factory

Take full leadership of the internal content team (Factory Manager, Video Editors, Graphic Designers…) by setting the tempo, the culture, and the daily standards of excellence.

Provide high‑level artistic direction and act as the final quality check; nothing gets published if it doesn't meet the "Paradox Standard" of aesthetics and storytelling.

Challenge the team to constantly upskill, pushing them for sharper cuts, better sound design, and stronger visual storytelling.

Fuel the Growth Engine

Treat content as our primary acquisition channel by collaborating with the Head of Growth to produce assets specifically designed to convert in Ads.

Analyze retention graphs, CTR, and CPL to iterate based on feedback, killing what fails and aggressively scaling what works.

EXPERIENCE

Proven Content Builder : You have successfully grown a media brand, a YouTube channel, or a personal brand to significant scale (100k+ followers or millions of views). You understand the mechanics of virality and retention.

Editorial Leadership : You have experience managing a creative team (editors, designers) and know how to give feedback that elevates a "good" video to a "masterpiece."

Elite Scripting Skills : You can show us scripts you wrote that performed. You know how to structure a narrative, write a hook that stops the scroll, and keep an audience engaged for 20+ minutes.

Performance Fluency : You have worked in environments where content had to drive business results (ads, launches, conversion), not just vanity metrics.

PERSONALITY

Intolerant to Mediocrity : You have "Taste." You are physically pained by a bad font, a clumsy cut, or a weak headline. You fight for the details that others ignore.

Psychology Obsessed : You don't just "make content"; you study human nature. You constantly ask why people click, why they share, and what emotion drives them.

A "Doer" with Authority : You command respect not by title, but by competence. You can jump into a project, write the script, direct the shoot, and fix the edit if needed.

No Ego, Just Impact : You don't fall in love with your ideas. You accept that even the best concepts can flop. When it happens, you don't take it personally; you analyze the data, pivot immediately, and ship the next concept with renewed energy.

LANGUAGE

French : Native / Bilingual

English : Fluent – able to hold a conversation on specific details with English‑speaking colleagues. Written communication is in English.

IT MIGHT NOT BE FOR YOU

If you need clarity before chaos — wrong place.

If you prefer balance over intensity — wrong season.

If you don't genuinely care about the topics we cover — wrong place.

If you want to strategize without getting your hands dirty in scripting, directing, or the editing suite — wrong role.

BENEFITS & CULTURE

Being surrounded by A‑players who strive to perform

Playing a crucial role in the development of a company whose content and products will be used by millions of people

Waking up in the morning feeling like you are making a difference is something!

Contributing to the Paradox Foundation (our non‑profit), dedicated to empower teenagers

A company culture based on autonomy & accountability

Flexible working hours

A remote culture from day one with the freedom to work from wherever you want

Magnificent office in Dubai, Paris, Lisbon – it feels like home : )

Work on Mac, for us it counts : )

350€ per year paid by the company to take care of yourself (for your gym, or dance class or whatever makes you feel great)

150€ of books or education – we want to support you in that

6 1 : 1 coachings – A Paradox Coach supporting you on anything personal or professional, we want you to live your best life

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