Marketing & PR Manager - METT Milan Torre Velasca

Sunset Hospitality Group (SHG) is a leading multinational lifestyle hospitality group, with a wide portfolio encompassing Hotels & Resorts, Restaurants, Beach Clubs, Nightclubs, Fitness Centers, and more.

SHG operates over 81 venues in 25 countries with a commitment to deliver authentic and diverse hospitality experiences that bring people together, all around the world.

From the Sunset Hotels & Resorts division, we are seeking a creative, strategic, and brand-oriented Marketing & PR Manager for METT Milan Torre Velasca , our new Residences & Suites project located in the iconic Torre Velasca , in the heart of Milan.

Main responsibilities

• Brand Positioning & Concept Communication : Develop and execute creative marketing strategies to elevate the identity of the property within the luxury lifestyle and hospitality space, ensuring alignment with brand standards and values.
• Marketing Operations & On-Site Activation : Ensure the effective execution of all marketing operations on-property, coordinating closely with department heads to align campaigns, brand materials, and guest-facing
• PR, Press & Media Relations : Plan and manage public relations initiatives, including organizing press trips, liaising with media contacts, and securing coverage across relevant print and digital platforms to increase brand visibility and reputation.
• Social Media & Influencer Marketing : Oversee the management of all social media channels, ensuring engaging and on-brand content. Build and nurture collaborations with key opinion leaders, influencers, and brand ambassadors to drive awareness and engagement.
• Website & Digital Presence : Manage the official website content and updates, ensuring accuracy, brand consistency, and optimal user experience. Coordinate with digital partners to improve visibility, SEO, and traffic performance.
• Strategic Partnerships : Identify and manage partnership opportunities with local and international brands, lifestyle platforms, or destination initiatives that align with the property’s positioning and enhance guest experience.
• Market Research & Consumer Insights : Monitor market trends, competitors, guest behavior, and industry developments to identify opportunities and recommend product, service, or campaign enhancements.
• Budget Management & Planning : Develop the annual marketing budget and oversee day-to-day expenditure, ensuring efficient use of resources and ROI on campaigns and partnerships.
• Sales & Promotional Campaign Support : Support the development and implementation of sales campaigns and trade promotions in coordination with commercial teams to drive bookings and revenue growth.
• Content Development & Messaging : Ensure consistent and high-quality content creation across all channels (print, digital, social), aligned with brand tone and audience expectations.
• Reporting & Performance Analysis : Collect and analyze data related to campaigns, guest engagement, and digital performance; prepare regular reports and make data-driven recommendations.

Qualifications

Benefits

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