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Cassina Retail Visual Merchandiser

Cassina Retail Visual Merchandiser

Poltrona FrauItaly, IT
Più di 30 giorni fa
Descrizione dell’offerta di lavoro

Responsibilities

The Cassina Retail Visual Merchandiser is responsible for ensuring that the image of Cassina stores is aligned to the company luxury standards.

His / Her goal is to use visual merchandising to convert visitors into prospects, drive branding and maximise sales.

The appointed candidate will directly report to the Global Retail Director.

Main Activities

  • Execute overall business visual merchandising strategy;
  • Act in alignment to the organization’s culture, products, image and target market;
  • Identify key messages and set a clear image of the end result;
  • Create appealing and eye-catching visual displays in order to attract visitors to the store and to lead them through the space (in -store flow);
  • Adjust displays in order to increase product appeal and conversion rate on all categories (specific focus on accessories);
  • Upkeep store image and train store staff to do daily upkeep;
  • Oversee all in store set ups with the Interior Design team;
  • Provide visual brief to Style team to support in the creation of window displays, floor plans and special set ups;
  • Provide merchandising team with briefs and ideas in terms of props and merchandising categories;
  • Test different visuals, compare results and provide feedback to the company;
  • Identify and track key KPI;
  • Keep up to date with market and visual merchandising trends of specific and other relevant industries;
  • Provide global visual merchandising trends benchmark;
  • Manage specific budget and track costs and expenses.

Experience and education

  • Academical background in Design / Architecture;
  • At least 5 – 7 years of experience in the same role;
  • Previous experiences in Luxury brands will be considered a plus.

    • Technical and Soft skills

  • Fluent English, knowledge of French will be a plus;
  • Good interpersonal and communication skills;
  • Proactivity, dynamism;
  • Detail and goal – oriented;
  • Love and passion for exceptional design and highest quality;
  • Aestethic sensitivity;